Why choose a communications specialist?
It's easy for communications specialists to write in glowing terms about what they can offer clients. We think that's too easy. Instead, consider the following extracts from a Sydney Morning Herald article (August 20, 2008) relating to outsourcing work you're not comfortable with.
This article contains strategic tips, two of which relate to communications areas, namely:
Website development & copywriting
There are so many awful, glaringly amateur sites done by people who think they can do it well but can't. Leave it to the experts, please. You want people to have a positive experience of your key marketing media . . .
Planning a marketing campaign and public relations
It really isn't as simple as calling a trade magazine or a local paper. You need to think a bit strategically and have a very good idea of what journalists and editors are really looking for. It can be hard work getting their attention if they don't know you from a bar of soap . . . .
These are just two reasons why we recommend you read on.
When expert input makes the difference
Website copy -- Websites require a very different, tighter writing style to normal copy. They also need to focus on Search Engine Optimisation (SEO) while wowing potential customers.
Writing website copy that really stands out is tricky,
even for a professional.
In a nutshell, that's why so many amateur attempts really flop.
Newsletters, annual reports and brochures -- Uninteresting, drab newsletters, reports and brochures go straight in the bin. Professional copy makes the difference between money down the drain and effective marketing that pays for itself in kudos and customers.
Speeches -- Can you name one thing that's more boring than a poorly crafted or over-long speech? Writing something that renders half the audience unconscious while the other half stab themselves with blunt instruments is no way to win friends and influence people.
Speeches should be short, sharp and moving.
They should be full of unexpected twists and turns that keep the audience interested. Anyone can string together a few minutes worth of speech. However it takes a professional to find the right words to have an audience laughing, crying or simply totally connected.
Books and booklets -- For books, multiply the speech writing principle by 200 then add on minor issues like finding a publisher, marketing the book, and deciding whether it's best in print or as an e-book (or both). Don't know how to do it? Then Contact Us